Image taken from designofsignage.com
In most veins of business, national or international, competition often creates a ruthless atmosphere in which competing companies/products do whatever they can to weaken their opponents. Whether it be through litigation, negative marketing campaigns (see verizon v. at&t), or huge marketing campaigns. With that being the norm, it is incredibly nice to see that paradigm turned on its ear in the beer industry. In recent years, and especially recently, collaboration between breweries has become a popular endeavor.
A few collaborations that I am aware of:
- Half Acre Brewing Company (Chicago) and Three Floyds (Munster, IN) with Invasion Helles Bock
- Three Floyds and Piece (Chicago) with Marketing Ploy
- Dogfish Head (Rehoboth Beach, DE), Stone Brewing Company(Escondido, CA) and Victory Brewing Company (Downingtown, PA) with Saison du BUFF
Personally, I would like to see a collaboration between Surly and Schell's brewery of Minnesota. Surly + Schell's + Great Waters Brewing Company would be great as well. Ok, need to stop the day dreaming.
Teamwork in the beer industry is also starting to exist beyond one-off collaborative beers. Earlier this year Dogfish Head, Russian River, Teo Musso (brewmaster of Birrificio Le Baladin) and Leonardo Di Vincenzo (of Birra del Borgo) teamed up with chefs Mario Batali, Joe Bastianich, and Italian food emporium Eataly to open a brewery-pub on a New York City.
Where would you like to see collaborations occur next? Whiskey? Cheese? Toy stores? Let us know.